A company’s brand awareness can help it attract more customers. If a company is not aware of its brand, it can cause problems. These are the top marketing mistakes according to digital PR Philippines that companies should avoid.
MISTAKE #1 INSENSITIVITY ABOUT CURRENT EVIDENCE
One of the best ways to help your brand stay relevant is investing in current events. However, if done wrongly, it can lead to huge problems. Fashion brand Kenneth Cole made a marketing error in 2011, using Cairo’s civil war as a starting point for their new collection. Twitter users quickly reacted and declared it heartless.
Rule: Never use unfortunate events to promote your brand. People can promote your brand if they can do so.
MISTAKE #2: BAD COMMUNICATION OF CHANCES
Outstanding businesses must get to know their customers for brand success. Without knowing your customers, you can’t market anything. Timing is key.
Sudden changes can cause clients to lose their business and even lose purchases. Before becoming a popular streaming service, Netflix explored mail-order DVD rentals. Qwikster was created after they had succeeded. Netflix had different pricing for each product, making it difficult for many customers.
Guide clients and communicate clearly with them if you believe business needs must change.
MISTAKE #3: UNDERESTIMATING SOCIAL MEDIA
In today’s world of technological advancements, most people are online. Businesses have more opportunities to reach customers through social media than ever before.
Social media is a crucial area of growth for leading companies globally. Most people spend their time on Facebook and Instagram, which makes their business more successful.
Make your social media brand attractive. You’ll be amazed at how your brand image grows when you expand leads.
MISTAKE #4: DO NOT USE SEO
Businesses often neglect search engine optimization because it takes time for results. Public relations company in the Philippines can help you build your digital marketing assets. SEO is a great way to get leads because people search online for information. Making mistakes could lead to lost opportunities or money.
Learn more from this infographic from NGP.