When to Use Google Ads and When to Use SEO Featured Image 05

When to Use Google Ads and When to Use SEO

Knowing when to maximize Google Ads and when to prioritize Search Engine Optimization (SEO) is critical for businesses aiming to succeed on online platforms. Understanding the nuances of each marketing strategy is important for improving online presence.

SEO is a strategy that focuses on improving organic search visibility by enhancing the quality and relevance of a website. Since it is an organic strategy, it uses non-paid methods to help establish brand awareness and generate more leads.

This online marketing strategy involves creating quality content, which may be done with the help of a marketing agency that offers web content writing services. A website can only become visible online with high-quality and relevant short-form articles or long-form blog posts. SEO also involves incorporating relevant keywords throughout the website and enhancing a website’s user experience (UX).

SEO might take a while to take effect for the website to appear on the top of the search engine results page (SERPs). However, it is a less costly and more sustainable long-term investment.

Meanwhile, Google Ads is a type of pay-per-click (PPC) advertising strategy that offers immediate visibility and engagement to web pages. Google Ads can take the form of search engine ads, video ads, banner ads, and other display options in Google’s Display Network (GDN). 

There is no one right answer when deciding between SEO and Google Ads for a business. One strategy is not better than the other since they both have individual strengths that make them perfect for certain instances. A marketing expert might even suggest that both should be used simultaneously. 

One advantage of using SEO and Google Ads together for businesses is that it can provide large quantities of data that can be used for decision-making. With the help of a marketing expert and a computer help desk NJ, brands can fine-tune current digital marketing efforts in the long run.

Learn more about SEO and Google Ads in this infographic by Landau Consulting.

When to Use Google Ads and When to Use SEO Infographic Image 05