Providing superb customer experience has become a priority among businesses. This is not surprising considering that customer experience was predicted to transcend price and product quality as the critical brand differentiator.
Modern consumers want fast and reliable services. They also want a frictionless experience to avoid hassles and wasted time when signing up with a business. If customers do not have a pleasant encounter with a brand, they are likely to leave it and find another one that can meet their expectations.
For these reasons, companies invest in modern Customer Identity and Access Management (CIAM) for a seamless customer experience while ensuring security in their operations. CIAM allows companies to securely capture and manage their users’ identity and profile data. It also enables them to control customer access to the different applications and services of the enterprise. CIAM solutions also provide consumers with the ability to self-register for services, login, and manage their user profiles.
Since CIAM deals with identity, it is imperative that businesses use effective and secure technologies. For example, it is ideal that they harness a biometric multifactor authentication solution (MFA) to reduce friction from registration to login and access. Biometric MFA leverages a combination of biometric modalities like facial recognition and other authentication factors to verify someone’s claimed identity. The benefit of biometric MFA is the elimination of passwords and the security risks and hassles associated with it.
Companies can significantly reduce friction and simplify the entire authentication process by enabling passwordless login. With less friction on their digital platforms, companies can provide a better user experience for their clientele. This can help retain loyal customers while attracting new ones to expand the customer base.
Implementing effective Customer Identity and Access Management plays a vital role among businesses who want to improve their customer’s experience. To learn more about the matter, keep reading this infographic created by authID.
