Importance of Experiential Marketing

Importance of Experiential Marketing

There are thousands of companies that have the same services or products as what you offer. It’s noticeably difficult to stand out among the rest and this year, it’s even harder to get the consumer’s attention. For that reason alone, brands are falling in love with the use of experiential marketing or also called engagement marketing.

Unlike traditional or online marketing efforts, experiential marketing is a fast and unique way to boost brand awareness to your potential customers. It engages all five senses and creates long-lasting positive impressions on people. Those will turn into memories that they will potentially share with their friends and family online or offline. It lets you connect with your consumers in an authentic way that also aligns with your product or service.

Why You Should Resort on Experiential Marketing

  1. It creates a connection between the brand and customers.

As previously mentioned, experiential marketing can help you humanize your brand and leave people with admiration and positive feedback. You can create real-life scenarios and social content that shows the importance of your brand. It will appeal to the emotions and establish a relationship between your company and customers.

  1. It’s an easy way to get data from participants

When organizing public events that have the elements of an experiential marketing campaign, the companies can get information from the people who attended without them being too obvious. This doesn’t mean raffle draws or prize wheels and calling it a day. You need to create something unexpected that attendees can engage with. The gathered information or feedback from the customers can help build the brand and revamp its ways.

  1. It highlights your brand’s strengths

Experiential marketing is not just having public event attendees and putting your products or services in front of their faces. It highlights what you want the potential customers to remember by having engagement. A simple billboard or tv and online commercial cannot give satisfaction the same as seeing the brand in person. It also heightens their senses by seeing, smelling, tasting, hearing, or feeling it firsthand.

  1. It creates buzz and excitement

We are now living in a technologically advanced world. And what best way to promote your brand is to resort to experiential marketing with a limited number of people before you show it to the world. People spend time on their social media accounts approximately 145 minutes per day. And seeing other people posting their enjoyment about something before you create a sense of excitement towards the brand. With that, people will look forward to experiencing it themselves.

Experiential marketing helps brands create and magnify the services or products they offer. However, not all tactics can be applied to everything, and choosing the best option is crucial. For that reason, event production companies like King Sixteen can help you craft the best experiential marketing strategy that corresponds to your company’s vision.

King Sixteen is a collective of creatives and event specialists who work directly with brands seeking to activate in unique markets worldwide. Interested to have a partnership with us?  Visit our website at