Gowns...there are no ducks in a row right now, they are all up the air.  I received the letter from my apartment complex this week that I have 60 days left on my lease.  The problem with a 6 month lease is that the minute you get settle in, it's time to think about packing it all up again.  Fortunately, Adam and I have already been on a house hunting mission to find a home together.  This has already become quite the production!  Not something that is a quick process or something that will be finalized for some time.  Oh to be able to just click my heels together 3 times and be in my new home!

In between wondering where I will live when March rolls around, the last few weeks I have full steam ahead entered the world of event planning in the south...and well, its been trying.  Let's just say that yesterday I decided to give up and get a wedding planner.  I'll admit its pretty hard when you try to plan an event in a city where you are still kind of a stranger.  I have no idea half of the areas of the city that people tell me about, forget about knowing who's the best caterer and what venues are the right size for our wedding.

In case you were wondering, I am managing time to still get some work done around here.  In fact, Manic Trout has been getting busier every day...so much is going to be happening this year!  The only part that worries me is that it will coincide with moving and the wedding.  Oy.  I have a headache already just thinking about it all.  I don't really want to talk about it yet though out of plain all superstition.  To tease you a bit...there is some local press in the works, new stores to carry Manic Trout and a very special line inspired by certain upcoming events coming this Spring!

The only reason I'm not headed for a nervous breakdown is that everything which is keeping me busy is all very happy and positive.  Not to say it does not have its huge stress induced meltdowns and of course clashes as two very independent people start to mesh their very busy lives together.  However we are trying incredibly hard to alternate arguments about wedding size with date nights.  I swear we had such a fantastic date night last night that we fell head over heels in love all over again.

I'm hoping for lots of little bits of wonderful to get me through the next 9 months...its going to be one hell of a year, that's for certain!

 

 

Jan 022012
 
ASSouthPadreNov2011

At the flates on South Padre this past Thanksgiving**

I keep talking about how much change happened in 2011 but this being only the 2nd day of  2012, I already have to declare that 2011 had NOTHING on 2012!  The wedding planning is starting to move full speed ahead and today we...ready for it...looked at the first two houses in our quest for a home!!  I'm kind of terrified, I'll admit it...so much change...and soooo much commitment...but I'm dealing rather well with it all.

Speaking of commitment, Adam and I finally started our blog, She Says He Says.  It has opened to rave reviews and if you want to know what all the fuss is about, you'll just have to go read it yourself!

**One of my goals for the year is to use my own photos (or photos taken for me) in the blog, except for of course the daily inspiration...so you get look forward to many random shots...ha!

 

BlackCoffee

I can't even count how many times I have been in the midst of busy times and said to myself "self, why on earth were you not more productive in all of these projects you keep thinking up when it was slow?? There is no time now you ninny!".  I admit, there are certain tasks that cannot be done when business is slow, as some require sales to need them...but then there is the category of, lets call it...cool things I wish to do that are not necessary but I think would make Manic Trout a better place.   Well, as its not quite Valentines day shopping yet and due to all of this snow and a sudden blank spot in my social life, I have nothing but time on my hands right now.  So this week I have been working on a few of these projects!!

First, I cleaned out the studio a bit...but that's just good old common sense.  Then I cleaned out the inventory...which means that there is a SALE going on!  I finally got around to putting the new labels on all of the jewelry...well, my assistant has, but its getting done!  I got around to posting the spring fashion preview on the blog and updated the press page on the website and facebook page.

I (and its about time) started to tackle the redoing of Millbrook NY Online, which I took over this past Spring and have just been patching up the holes since then.  It however needs a bit of an overhaul and I dug right in the other day!  This one will take some time, but at least I got started.

My proudest accomplishment this week was going through the Out & About photos and starting to add model images to the jewelry on the web site.  I have been putting this off FOREVER!!!  The best part of this project is that I started it to plan for the 2011 Out & About series!!  That's right my dear friends...in a few short weeks, the first Out & About of this year will debut...and it will be AWESOME!!  Which is great on a few levels...

  1. Out & Abouts are super fun to do.
  2. I have holes to fill for model shots
  3. I am always inspired after a photo shoots

ok...back to my coffee...must go to day job for a couple of hours and then yoga...no more fun projects until after I do all of this and get today's orders out.  Hmmm, I wonder which dream slow season project I'll tackle next??  On deck are a database of designs in use...including materials and blueprints.  I dipped my toe in that one..talk about a HUGE project.  I'll admit...it scares me a bit just thinking about that one.  Also up next is an online catalog/magazine of manic trout...fun!

Dec 092010
 

I was all sorts of elated tonight when I came home from yoga as I did my first hand stand all by myself tonight!  No spotter, just 1, 2...and up my legs went!  Mind you, this occurred today and not Tuesday when it should of but did not as I freaked out and couldn't do it unless Rouben standing next to me...out of fear of what, I don't know.  Today however, I took a deep breath and got my ass in the air.  I was so excited that I yelled out "I DID IT!" right after I was finished...I couldn't help it. Thankfully there are only four of in the class and they all saw me Tues, so they understood.

You can imagine that I was therefore all sorts of happy when I got home and after I had a big cup of tea I was raring to go!  I promised I would make a big batch of Venison Stew to bring to my favorite group of manly men for lunch tomorrow so I enthusiastically started chopping.   I ended up getting into such a groove in the kitchen, that I whipped up a big batch of my ginger snaps for dessert.  I am so happy I decided to do this for two reasons...

Ginger Snaps

image by me

1. My apartment is now filled with aromas of stew and cookies.  2. Cookie dough.  Ahhh, winter has arrived, and its its freezing out already!!  You'll be happy to know that I was very well behaved and ate just enough cookie dough to make me happy and not too much that I want to lie down.  Which is good news because I have oodles to do as so many wonderful peeps ordered jewelry today, yay!  I am now off to play Santa...er...elf...er...trout?

 
Stissing Show

Le Shopping at The Stissing House

Part of the rebranding this year was to make myself known better among the local crowd.  Mainly because I feel very strongly about community, such as hiring from within mine instead of outsourcing and being an active part of it myself...but also because they all seem to be pretty interested when they hear about Manic Trout.  One way to do this has been to be involved in the few local shows which have been gaining popularity among local shoppers.  I was part of the pop up Community Day show in Millbrook, I had a Trunk Show this fall and this past weekend, I was part of Le Shopping at The Stissing House in Pine Plains.

I have to admit that this past week end at Le Shopping may have changed my views on doing shows...which had been that I would participate in as few as possible.  I now however think that shows once you are established are an entirely different ball game then when you are just starting out.

Tamarack Trunk Show

Trunk Show at Tamarack Preserve

At this point, I finally figured out how I like to be set up, so its much less stressful to plan and execute.  If I have a system and a plan, I feel much more comfortable doing something.  I by now have a local customer and fan base, which means if nothing else, I will be visited by familiar and friendly faces.  I also get to meet people who have read about me via press of heard of me word of mouth which is always nice.  This past show I met a women who heard about the show but had no idea I would be there,  as it turns out has been a website customer of mine for about 4 years and was so excited to see me there!  It was really wonderful to meet her in person, how cool is that??

Besides meeting people, I get great feedback on what people do and don't like...its an awesome way to see the interaction while shopping that you never see online!  It also is a great way to push the website..."If you prefer to shop online, I have a large and easy to use website and shipping is only $3!"  Many cards were taken after hearing this and you know what? After the second day, two of the shoppers from the show had already fanned the facebook page and I had a message from one!

Community Day 2010

Millbrook Community Day Pop-up Shop

My favorite part of this past show was however the vendors.   I was in a cluster with a few other shops and we were all from such varied backgrounds! One sells almost exclusively wholesale (and also just started doing local shows!), one works for a designer and is starting out herself and one is becoming known on Etsy. I had such a wonderful time chatting with them! We shared experiences and advice and basically talked creative business all weekend during the lulls. That was Heaven. I will do more shows for that reason alone.

At the moment I have no other shows in the calendar, but I will be sure to keep you up to date as they will slowly ease their way into my life. In 2012, I am even starting to wrap my head around my first trade show as I was greatly encouraged by this group to do so.  A whole new chapter is opening in the land of Manic Trout!

What’s in a name?

 blogging, goals  Comments Off
Dec 062010
 

Over the past month or so, I have been working more and more on my blog.  I realized last year that I no longer keep an "inspiration book" (which I is what I kept as my sketch books for years) any longer.   It seemed that I had instead begun using the blog as my inspiration book.  During the rebranding, I started thinking about what I wanted the focus of this blog to be.  What was the point?  Who were my target readers?  Yadda yadda, yadda.  Well, I am trying still to figure all of this out, but I do know that the Daily Muse posts are the dearest to me.  They essential are what my sketchbooks were.  I also know that its time to give the blog a name of its own.  Its own legs to stand on if you will.

The question is....what do I name it?  I'm thinking Manic Moments, as well, if you've ever met me, that would make sense of my life...but I am open to suggestions or thoughts.  Any ideas?

 

I actually did it, I made the Super Epic Rainbow Cake that I gushed about earlier this week!!!  My friend Shanley came over last night and we spent a very funny four hours together baking, impersonating Julia Childs and being are doofy selves...it was so much fun!!

I of course snapped a few images of the cake making, the dying was our favorite part.  Shanley was the color master, deciding on ratios as I whisked them together...like spin art, but cooler.  We decided that the cake colors matched the colors of the contents of my fridge....

SERC Fridge

Super Epic Rainbow Cake Chillin'

The layers were pretty on their own as I stacked them up with frosting...

SERC Layers

Super Epic Rainbow Cake Layers

We were SO excited when it all came together at the end!!!

SERC Shanley

The Super Epic Rainbow Cake...Presented by Ms. Shanley!!

But nearly as excited as when we saw what it looked like inside...

SERC Sierra

Super Epic Rainbow Cake as demonstrated by Sierra

In case you wondering just how excited we were...I can SHOW YOU!!!  Here is a video of the official unveiling of the Super Epic Rainbow Cake so you can share our enthusiasm as we cut open the cake and see whats inside:

A special thank you goes to Whisk Kid for her recipe and ingenuity to think up The Super Epic Rainbow Cake and of course a big thank you to Shanley...I couldn't and wouldn't have wanted to bake it without you ;) SHAZAAM!

Miracles happen…

 goals, painting  Comments Off
Jul 222010
 
ElleEspanaApril2010

Image from Elle Espana April 2010

There are two activities in life that my sanity depends on.  Exercise and Painting.  Both prevent my extremely over thinking brain from not blowing up.  Exercise is easier as I walk my dog, so by default I am at least moving around, although until about three weeks ago I had a really hard time since my last move finding the regular time slot for my addiction to work out videos.  But I finally decided I should just suck it up and try the 10pm spot, and you know what, it works and my sanity improved a bit.

With that hurdle overcome I decided to attack the more difficult key to mental stability...the creative outlet I have that is not commercial, never has to be viewed or judged by anyone, that I can just do what I want and let myself go.  In my last apartment I had a painting studio/library set up for about 9 months and I think painted for about an hour one day.  When I moved, I set up the same room and its been five months and nada.  I have paints, canvas, stretchers, brushes...everything I need...well except I need to stretch some canvases, slap on some a few coats of gesso and off I can go.  Well, last week I was FINALLY going to sit down and build a few canvases...I was so excited until I opened the primer...and wtf?!?!?!?

I had apparenty, and not noticed for two years, bought a gallon of heavy gloss instead of gesso.  Crap.  Well, never one to let a little thing stand in my way of doing something I set out to do, I scooped up handfuls of the gloss, slapped it on a big sheet of plywood and played around.  About an hour later I decided to research what the hell gloss is used for and realized it was an improved upon medium for the gesso base I used in my mixed media, tissue paper, water color series I did a few years back.  I dragged out the tissue (still ripped up from that series!), tubes of water color and got to town.  It felt good.  Really good.  I had plans I had to attend to, so I cleaned up and swore I'd return...and you know what, I did.

I'm not ready to share anything, but it feels magnificent to be painting again...I have a hard time at this stage of my work obsessed life doing something that is not towards the goal of building an empire and painting in a way allows me to do as it I can think "well, I always COULD try and sell them, if I wanted to".   Sick, I know.

Eh whatever, I'm painting...I'm doing step aerobics...I COOKED MYSELF DINNER the other night...life is truly full of miracles...

 
Volcanos

a recent reason I fear manufacturing out of the country

I keep referring to "Locally and Hand Made" and I figure that now is as good a time as any to define what I mean by this, why it is important to me and where I plan to take this concept.  Being Hand made and being locally hand made are subjects of extreme importance to me as it defines a great deal of the kind of company I am building...or I mean ahem, Empire that I am building.

Two factors are taken into account right off the bat in this dilemma.

  1. That I have about 650 pieces of jewelry available at any given time, which means I sell usually under 100 of all of these designs per year.  If I had 6 designs and sold 1000 of each per year, that would make for an easy decision and I would never have had this dilemma to begin with and immediately looked into manufacturing.
  2. I do not want to sit on a large inventory of styles that may not sell.  Instead, I have the materials which can be used for another design if need be and there is little overstock to unload.

Then to add to the doubts I already have about manufacturing I have to throw this in...

  • Manufacturing in the US is possible, but rather expensive in relativity to that in other countries
  • I would have to afford to give both time and money to travel another country to set up all this manufacturing...both of which I feel are spent better elsewhere
  • I have been advised that due to political issues, I should avoid manufacturing in China
  • I speak English.  I can read French and speak enough Spanish to fire a second course in a kitchen and order a drink in Cancun...and that's about it.  It would be difficult to conduct business I know nothing about in a foreign language.
  • As much as I am no longer going to associate with the craft market, I still place a very large importance on artisan made and would like to remain creating designs intended to be hand made.

So what's a girl to do when her company grows and she has basically ruled out manufacturing as an option?  I decided to hire local help to assist me in a plethora of studio chores such as filing, label making, photographing jewelry for the website and inventory (one in a binder for studio reference and one which I enter in my websites database).

After about a year of working with me one of the two assistants expressed an interest in wanting to help produce the jewelry, yay!   I now have an extra set of hands and she is doing a great deal of the "piece work".  Piece work is basically assembly line work, loops created around both ends of  brass bead, or lengths of chain cut.  I then assemble the finished pieces and make sure it is up to my standards.  This is saving a great deal of time for me to be able on focus on designing new pieces instead!

The experience of hiring these girls, one who has a daughter and another job and the other who is in high school, has made me make it a mission to always hire locally from the community.  I feel it is of absolute importance to focus on the well being of those I live among rather then creating work in other countries.  Not only that, but as my studio is in my home, it is imperative to have people I trust and enjoy being around work for me and I have completely lucked out with both of my assistants, they are awesome!!

In the next few years, more assistants will have to be hired, so I can keep up with growing amount of jewelry leaving the studio, and eventually I will outgrow the studio as it is now.  I have thought about hiring local artisans to do piece work in their homes, paying them a fixed amount per item that is produced...be it lengths of chain cut and attached to clasps or gem stones wired to be linked together.  They would have to be briefly trained in the studio, given the tools and materials necessary and then off they go!  Depending on upcoming press for the fall, I may implement this plan sooner rather then later actually.

The reality is that my background is in design, not jewelry making...I would much happier if after the initial design and piece is created (and then worn aggressively and reworked if necessary) I don't want to ever make that piece again.  I have planned from day one to get to the point where other skilled artisans are making the actual jewelry.  This also creates an interesting opportunity for a high end line in which I am making one of a kind items myself, a signature line if you will.  Oh the possibilities!!

The big question then becomes, if I already need this much in the upcoming year or so, what does this mean for the future?  Well in my 10 year plan I am thinking I may be up to selling hundreds of each style of jewelry and that I will have trouble trying to keep up with that kind of demand if I have to be involved in making the finished pieces.  As that time approaches, I am planning on expanding my studio and obtaining a warehouse in Poughkeepsie (the nearby city that would benefit from a new job source) and filling it with my own equipment and space for piece work.   Part of the space would also become the shipping hub where all orders were processed and sent from (as the shop is all online).  I would be in a position to hire locals to both manufacture in this factory and handle the shipping aspect of the business, allowing me to design and run the business.

I'm getting goosebumps sharing all of this...I have voiced all of this to only a few people.  Why...ah that fear is a crazy thing, but I like to just ignore it and power on with my plan...keeping the big goals in my vision.  I do however need to keep those goals a bit more in my line of sight...its time to take it to the next level.  Do any of you have goals you've been nervous to share or say out loud?

 

Pink Flowers

Once the idea of re branding entered my head, I did what I always do in these situations...I started reading.  I have been going back over business books I hold dear, note taking on a brilliant marketing book, reading relevant current articles (mainly in the wall street journal as I read it online everyday anyway) and adding business and marketing blogs to both my blogroll and my daily reads.  In fact, the book I am reading for pleasure right now is about a guy getting his MBA at Stanford in the late 80's...kind of a cautionary tale for those looking to follow suite.  Three blogs in particular have been incredibly inspiring to me, so I want to shout out to them for a moment as many of what I am about to go into has been discussed there a great deal.  Crafting an MBA, Makery and Smaller Box are awesome blogs and well worth a daily read!

First let me get it out there that Manic Trout is all about being affordable, fashion friendly jewelry with great design.  I keep wanting to call it costume, but as I use a large amount of semi precious gem stones, specifically in the critters...its not really considered costume.  Don't get all worried that I am planning on rethinking that, but I need to sell larger quantities to make it work while stay locally and hand made (that's an entirely different topic I'll get to another day). So these thoughts are all part of the push to sell more.

There area few factors about pricing levels and perceived value that I have become increasingly interested in...

  • If all of your items are in the same price point, the higher end of that price point will be perceived as expensive, a splurge and most likely not sell often if at all.  Therefore there should be a very high end line which may never sell, but makes everything else seem more affordable....remember that line I used to have...Miss America borrowed some of it...it was fit for a Queen and incredibly decadent, took HOURS to make...well something like that is going to come back...I've been hinting at it for about a year, but now I really mean it.
  • A friend of mine once asked where the stuff was on my site that he could buy for his wife.  When I asked what he was talking about, he explained that he liked to buy her the really fancy versions from her favorite brands...the stuff she would never buy for herself.  Yeah...I got rid of that stuff for some reason, that was a stupid move which I now realize and have kicked myself for.
  • I read an article last month about young designers complaining about knocked off and undercut on their prices.  The expert in the article pointed out that you should rip yourself off first.  Basically you should take your most popular item...if it happens to be expensive, immediately make a lower end (as in less and cheaper materials/time) item to sell for those that cannot but the expensive version yet.  I found that point fascinating and released the Do You Know Me Necklaces which have little critters and can be had for $30 instead of the $60+ price tags of the big Critters.
  • Now that I am focusing on collections and seasons, I am trying to get rid of past collections each year to reduce inventory, cohesiveness on the site and the amount of time something is available.  I am planning to have a Classics Collection for the staples, but otherwise if you don't snag them when I realize them, you may loose out.

I love having a plan, and a better grasp of what that plan is...or what to plan.  I have always been disappointed that although I went to a University (Syracuse) that the art school (School of Visual & Performing Arts) did not encourage us to take business courses.  I took most of my electives in Philosophy and Anthropology because they had the best books to read (seriously, not well thought out...although I did read some great books!).  In my major (Computer Graphics...2d/3d animation) I had to take a ton of courses in the Engineering School, which basically at this point just means that I can create my own website.  I never however entered the Business School building, or even knew where it was truthfully.  I picked up the MBA book wondering if it were something I should do (which is kind of the point of the book...a writer pursuing an MBA at Stanford) and realized I would never be able to run Manic Trout and keep up with the curriculum.

So here I am, cobbling together my business knowledge through books, articles & blogs...and grilling and I mean sitting down and deeply discussing business with any person I know in the business world.  I have decided to even take it one step further and am sharing my finding here, please join in and add to the thoughts I have been presenting, we can only learn from each other!

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