Dose of Inspiration 7.15.12

I'm a total sucker for packaging.  I have said many times that if a brand goes through the effort to please me, the target customer, than they win because I certainty have been know to try out a product purely for its package.  On the flip side, I have spent countless hours on the packaging for Manic Trout and constantly evolving it to keep it fresh.  Do you pay as much attention to the packaging as the contents?

image via pinterest